Programmatic Ad Buying: What Does It Mean for B2B Marketers?
The Point
MARCH 17, 2015
AF) Simply put, programmatic ad buying is the automation of media buying and selling. The traditional media ecosystem – one characterized by vast operational complexity and superfluous middlemen – has been ripe for both disruption and what the analysts call “disintermediation.” What do people mean by “programmatic ad buying”? (AF)
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