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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

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Examples of Account-Based Marketing Use Cases to Help Take Your ABM to the Next Level

The ABM Agency

This content should be customized to meet the distinct demands of each targeted account, taking into consideration their sector, size, location and other factors. Social media platforms, email outreach, and paid advertising can all be used to reach target accounts and generate demand for your product or service.

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Examples of Account-Based Marketing Uses Cases to Help Take Your ABM to the Next Level

The ABM Agency

This content should be customized to meet the distinct demands of each targeted account, taking into consideration their sector, size, location and other factors. Social media platforms, email outreach, and paid advertising can all be used to reach target accounts and generate demand for your product or service.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. Gartner Research. MarTech’s Growth Has Been Explosive.

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

AF) Simply put, programmatic ad buying is the automation of media buying and selling. Programmatic buying removes those complexities and middlemen, and then leverages data to allow both marketers and their agencies to more efficiently apply advertising dollars on scalable, yet highly targeted campaigns. (HS) HS) Hi Andrew.