Adwords Article Response Rate Word of Mouth 
Sprout Social
APRIL 19, 2017
For instance, a prospect you shared an article with on Twitter may come back and purchase from you three months later because they bookmarked your content. The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. It’s very relevant.
Online Marketing Institute
JULY 31, 2009
2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Among other stuff.
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