Adwords Analytics Response Rate Word of Mouth 
Sprout Social
APRIL 19, 2017
The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. You can access this report by connecting your Google Analytics account directly to our app. In turn, that leads to word of mouth advertising, media pickups and mentions from influencers.
Online Marketing Institute
JULY 31, 2009
2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.
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