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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Adam Honig.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Steve Woods , CTO, Eloqua. This will place a higher premium on membership management and real, editorialized, well written monthly newsletters. These are the trends that are mentioned most often: Improved ROI & Reporting. Creation of buyer-centric content. Renewed focus on data quality.