What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples
Martech Advisor
NOVEMBER 1, 2019
According to eMarketer , the native ad spend in the US alone will climb up to $52.75 They can be considered modern advertorials. For example, a food blog would publish ads by brands in the food industry. According to IAB Europe , native ads can receive a CTR up to 0.3%, whereas eMarketer found it to be 0.8%.
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