Earned-media micro-influencer marketing master class
Biznology
OCTOBER 18, 2016
The initial blast is akin to speed-dating. While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. We reach out to each and every one of them – no fewer than 2,000 but often 5,000 – via email. But then that’s where the work starts. The kitchen sink theory.
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