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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

The term “native advertising” describes any ads that mimic the visual format and content of its environment. The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner.

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The Good and Evil of Native Advertising

Hubspot

Since the early 1900s it’s been around in the form of advertorials, sponsored radio shows, and even infomercials. As marketers, how can we use native advertising in our strategy while staying current with trends without making the people we’re trying to sell to hate us? Native advertising is hardly new. The question remains.