Tomorrow People

NOVEMBER 7, 2017

Paid, owned and earned media are converging. Content was traditionally placed firmly in the box of ‘owned’ media, with advertising classified as ‘paid’ and PR/influencer marketing as ‘earned’. Those in the know are now talking about converged media — an approach that combines the best of each traditional category.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Tomorrow People

NOVEMBER 21, 2022

With over a billion users, the video-based social media platform has attracted the envy of YouTube and Instagram, causing them to incorporate some of TikTok’s features into their own platforms (i.e. YouTube Shorts and Instagram Reels). converting earned or owned media into paid online ads). In 2019, this was only 10%!

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

With over a billion users, the video-based social media platform has attracted the envy of YouTube and Instagram, causing them to incorporate some of TikTok’s features into their own platforms (i.e. YouTube Shorts and Instagram Reels). Paid, owned and earned media are converging. billion active social media users.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156