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How to Get the Most Value out of Your Programmatic Ads

Aberdeen

Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. How Does Programmatic Advertising Work?

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Start incorporating content into your advertising. With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. Social Advertising.