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The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. Display Advertising. Trade Shows. First, the author presents the reader with the AIDA framework, a model that every marketer should know. The Basics and More. Lead Generation Tactics. The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Direct Mail.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. Display Advertising. Trade Shows. First, the author presents the reader with the AIDA framework, a model that every marketer should know. The Basics and More. Lead Generation Tactics. The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Direct Mail.