Remove Advertising Remove Advertising ROI Remove Doubleclick Remove Software
article thumbnail

Using Data Science to Improve Your Enterprise Paid Search Marketing Results

QuanticMind

As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? QuanticMind is one of the leading predictive advertising management software companies, and when it announced that it was an improvement over Marin Software’s platform, there were plenty of naysayers.

article thumbnail

What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. And now, almost twenty years after the dot-com boom, this democratization of digital advertising has never been more stable.