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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. What Are the Main MarTech Tools? Marketing Automation Tools.

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What is Email Marketing Automation?

LeadSquared

Email automation , if done well, is as good as one-on-one communication in terms of relevance. So, let us dive into what is email marketing automation , but before, a quick look into the effectiveness of email marketing in today’s time. Why do marketers prefer email marketing? Sounds tedious, right?

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Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. But what email marketing platform should you use?

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The Step-by-Step Guide to Conducting a Content Audit

Single Grain

The Content Analysis Tool (CAT) can make content inventories a snap. He runs a small software company that’s developed an SaaS budgeting tool. He’s invested in content marketing for about a year, but he isn’t sure whether all the time he’s spent blogging, creating videos, and releasing infographics has paid off.