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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). The action you want people to take could be anything: Download an ebook, sign up for a webinar, get a coupon, attend an event, and so on.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. A conversion path is a series of website-based events that facilitate lead capture. 81) Small-to-Medium Business (SMB). 95) Word-of-Mouth (WOM).