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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

InsideView is gaining the most attention for this at the moment. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. InsideView and RightNow have the most important applications, but neither is a demand generation system. add social media data to prospect profiles.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism.