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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . Source ). .

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Top 25 Content Types for Inbound Marketing

ClearVoice

The top-five performing content types created by these pros included social media ads, followed by email marketing, blog posts, organic social media posts and website content. Sitting at the very bottom of the list were podcast ads, radio ads and billboards. What didn’t hit the mark with consumers? Then, use it again.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Instead, run ads that link directly to your product pages. By running paid ads or instructional blog posts, you’ll have better chances of bringing more traffic to your product pages. By running paid ads or instructional blog posts, you’ll have better chances of bringing more traffic to your product pages.