From Account Profiles to Account Based Marketing and Sales Success
Engagio
APRIL 23, 2018
In ABM, you “flip the funnel” by deciding who is worth catching before going after them. You’ll likely discover that your accounts follow the Pareto rule — approximately 80 percent of your sales and profits come from 20 percent of your customers. That’s because the premise of ABM and ABSD is entirely different from inbound marketing.
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