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Can you do top-of-funnel marketing automation without CRM?

Biznology

You can remarket ads more intelligently based on specific interests or positions in the sales funnel. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. – Allow agents to tag and segment prospects based on interest or funnel position. – No support for Facebook lead ads. .

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. This will remind marketing automation aficionados of HubSpot, which has made a similar journey.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. The real value with lead management is turning your top of the funnel leads and website visitors into marketing qualified leads for sales to close. Email Marketing & Online Marketing. Lead Management Features.

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3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com

Hubspot

Added an email collection box on our homepage. Stop trying to force them all around your site and instead put them in a funnel where you can educate them properly about your product. HubSpot helps you do this! Did the HubSpot growth technique. Hubspot is very good at this. Act like HubSpot. Free Webinars.

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Thirteen email marketing platforms with high ROI

ClickZ

It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. Source: Hubspot. Other tools may not provide these capabilities, but still provide simple, out-of-the-box solutions for your marketing strategy. Source: GetResponse.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

Integrations – If you are using other tools as part of the sales funnel like an auto-responder for emails or a tool for creating checkout pages, you must double-check the integrations offered. Its core solutions include lead generation via landing pages for ad campaigns as well as sales pages for eCommerce sales.

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57 Little Things to Double Check Before Your Website Launch

Hubspot

Auto-responders are working properly (if applicable). Alt tags have been added to every image. Funnels and goals have been properly created in your analytics software (if applicable). Forms are submitting data properly. Thank-you message or page displays after form is submitted. A dynamic XML sitemap has been created.