Advertising Funnels, AIDA, BANT and Lead

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Advertising Funnels

AIDA

BANT

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

They are the four steps of the now somewhat-outdated Purchase Funnel (although most agree the funnel is much more complex than what is represented in this traditional model), wherein customers travel from awareness to purchase. Learn more about lead scoring here. T = Timeline : Determines the time frame for implementation.

Top of Funnel

Top of Funnel Paid Content Work Management Marketing Management

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. T = Timeline: Determines the time frame for implementation.

Paid Content

Paid Content Work Management Sales Management CMS Development

B2B Marketing Zone

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

60 Marketing Acronyms Every Industry Pro Should Know

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