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The Lead Generation Strategy Guide

Zoominfo

A lead is defined as any prospect who indicates interest in a company’s product or service. This lead would need to take additional action to reach the qualification benchmark of a 100 points. However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

A lead is defined as any prospect who indicates interest in a company’s product or service. This lead would need to take additional action to reach the qualification benchmark of a 100 points. However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points.