KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

SnapApp

MARCH 2, 2018

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Goals are a prerequisite for attribution, so be sure you have the necessary goals set up in order to accumulate enough data to make an informed decision on the best model for your business. . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

ClearVoice

APRIL 9, 2020

You’re not only creating content for a specific audience, you also have to reach them with the information at a time that feeds into their needs. The concise, skimmable information has the ability to spark interest and help with basic questions about your company and products. We can do better! Create intentional content.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

ClearVoice

JUNE 20, 2022

It must also possess elements of quality, like readability and the inclusion of actionable information. You’re not only creating content for a specific audience, but you also have to reach them with the information at a time that feeds into their needs. Long-form informative articles. Image Source: Google.com.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52