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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. Keep It Simple & Back to the Basics.

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Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. But if you want to attain higher rankings and reap the full benefits of long-form content, don’t use word count as a benchmark. This makes slideshows a valuable asset for brand building and traffic generation.