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How to Use Video on Websites the Right Way

Vidyard

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). The year is 2005. What are you waiting for?

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How to Use Video on Websites the Right Way

Vidyard

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. The year is 2005. You click on your friend’s MySpace profile and—BAM!—there there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Takeaway : Blogging allows marketers to create educational material, to collect audience information via opt-ins, and to improve SEO efforts--all at the same time. . . #6. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy.