Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Cost models- CPM, CPA, CPL. Promote offers, content, webinars, or free demos/trials. Lead generation and lead nurturing both can be done via a targeted display campaign.
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