What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples
Martech Advisor
NOVEMBER 1, 2019
Traditional display advertising is losing its effectiveness as users get immune to them. Brands and publishers prefer native advertising for the following reasons: Native ads were seen 53% more than display ads ( source ). Learn More: Programmatic Native vs Display Advertising – 5 Ways They Differ. Why Native Advertising?
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