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Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

Apart from the time dimension, various other dimensions like region, account segment, lead source are added to this first data set. With all the dimensions that I have on “People IDs”, I can find conversions by different slices like region, segment, trials, paid-ads, etc.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Apart from the time dimension, various other dimensions like region, account segment, lead source are added to this first data set. With all the dimensions that I have on “People IDs”, I can find conversions by different slices like region, segment, trials, paid-ads, etc.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Apart from the time dimension, various other dimensions like region, account segment, lead source are added to this first data set. With all the dimensions that I have on “People IDs”, I can find conversions by different slices like region, segment, trials, paid-ads, etc.