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Online Marketing Institute
JULY 31, 2009
Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
More than 50 years ago, McGraw-Hill created an ad that became legendary in the decades to follow among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business executives. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
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