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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. Robert Scoble argued that email faced deletion at the hands of Web 2.0 Seth Godin predicted that RSS would kill email. October 2007. March 2009.

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