Digilant

OCTOBER 8, 2020

As brands are faced with more diverse buying patterns and higher expectations from consumers, siloed media plans are no longer a viable option. Today, 90% of brands either have or plan to invest in an omnichannel marketing solution. Consumers generally experience at least 6 touchpoints before making a purchase with a brand.

Advertising Agencies 52

Advertising Agencies Work Management Paid Search Agency Marketing Management 52

Martech

NOVEMBER 15, 2021

The UI has modules including dashboard insights, media reporting (contribution, efficiency, and ROI), attribution reporting (touchpoint credit to conversions at the consumer id level), and media planning (scenario-based optimizations). A sophisticated UI. MRP Prelytix. A screenshot of MRP Prelytix Version 2.5 (via

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 111

Martech Advisor

FEBRUARY 20, 2020

This data is organized, classified, analyzed and activated- i.e. used to run campaigns to acquire or retain customers – either via programmatic advertising or personalized marketing via various marketing automation platforms. Harkins explains, “a DMP makes sense if you have a complex set of media partners, including multiple DSPs.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Photos Apture Although I don’t use it all the time, I find myself turning to it with increased frequency.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Photos Apture Although I don’t use it all the time, I find myself turning to it with increased frequency.

Social Media 40

Social Media Paid Content Tools Media 40