Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. The winning bidder’s ad is served on the site. .

Advertising Agencies 115

Advertising Agencies Paid Content Cost Per Thousand Advertisements 115

Convince & Convert

SEPTEMBER 21, 2010

It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Lifetime statistics, cross-posting, multiple accounts, etc. Extremely handy for locating and adding links to specific Web pages (see link to Seth Godin above).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Lifetime statistics, cross-posting, multiple accounts, etc. Extremely handy for locating and adding links to specific Web pages (see link to Seth Godin above).

Social Media 40

Social Media Paid Content Tools Media 40