Remove Ad Frequency Remove CPA Remove Differentiation Remove Education
article thumbnail

How to Differentiate Content Curation on Social Media

Hinge Marketing

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Content sharing on social media is a relatively inexpensive tactic that helps engage clients and prospects with a frequency that is harder to achieve from blogging alone.

article thumbnail

Top 5 Reasons Not to Be an Accounting “One-Stop-Shop”

Hinge Marketing

One of the biggest challenges accounting firms face today is differentiating their services from the competition in a way that is meaningful to clients and prospects. For years, firms have added practices based on a conventional line of thinking that the best way to bring in more new business was to appeal to every audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Developing a Marketing Budget Plan for Professional Services

Hinge Marketing

We have observed four general methods: Ad hoc. For example, many large CPA firms also offer a wide range of consulting, technology or human resources management services. What are your differentiators? Often, the research you performed earlier will help you discover differentiators that you may not have been aware of before.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Here are some tasks they might do on a daily basis: Split test ad copy. Build single keyword ad groups. The CRO focused designer can also be doing other vitals tasks for your demand generation campaigns such as: Create display ads. Frequency: Weekly. Frequency: Monthly. Frequency: Monthly. Frequency: Weekly.