Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 6, 2010

Consider adding some of these to your list if they differ from your analytics results. Understand Your Frequency Schema The key to a content ladder is organizing your rungs. .&# You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. " moment.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

MARCH 10, 2010

I'm impressed with the quality as well as the frequency of your solid content. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Will tweet and FB now. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. We can now associate a tremendous amount of data to individuals. And even another order that includes content interactions – who consumers and retweets your content? Listening to the consumer?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. How Much Friendship Do We Need? We sure as hell don’t lack for information at this point.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K.

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RSS Paid Search Agency Social Media Email Marketing 129