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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Increase sales.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Increase sales.

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11 Tips to Help Improve Your Brand's Communication Strategy

Hubspot

This is a great example of how Oreo engages its customers in playful conversation on Twitter that syncs with the rest of the brand’s strategy. Old Spice is known for their funny ads and brand personality. Here's an example of an unmistakeably Old Spice ad. JetBlue responds quickly to customer service questions on Twitter.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

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