Ad Exchange Hubspot iCrossing Lead Gen 
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management.
Webbiquity
SEPTEMBER 8, 2010
What Type Of Social Media Ads Are The Most Effective? According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent.
Expert insights. Personalized for you.
40 
Let's personalize your content