Marketing Insider Group

OCTOBER 8, 2014

First, of course there was a lot of talk about how programmatic ad buying will continue to grow as publisher revenues and the public interest in banner ads shrink. If machines are buying the ads, what is left for the agency to do? Second, content marketing is emerging as the counter weight to advertising that we hate.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. Increase dwell time requirements. Do they only arrive on your site via search or a targeted display or social ad? The post asked about how sellers engage with prospects who don’t yet either know they have a problem or understand the problem or how they want to solve it.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Convince & Convert

AUGUST 24, 2012

That is all kind of driven by Twitter’s ad model and trying to protect page views and consumer experience. Echofon and these third-party consumer applications will infringe upon Twitter’s ability to service ads, and it pretty much comes down to that. It’s just all ad nauseum. That’s piece of cake stuff.

Social Media 115

Social Media Media API Twitter 115

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Mobile will account for 72% of US digital ad spend by 2019. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122