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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

B2B marketing is all about coming out of the woodwork to present a prospective client with solutions. You can’t do that without extensive research, identifying pain points, and flagging the companies that honestly need your product or service. Email marketing. Content marketing. Search marketing (Paid Search).

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.