Remove Ad Exchange Remove CRM Remove Database Marketing Remove MQL
article thumbnail

Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

Only B2B

CRM integration ensures that the gathered leads seamlessly integrate into the company’s customer relationship management system. Marketing automation systems enable businesses to nurture and engage with leads efficiently. According to Nucleus Research , CRM applications can deliver a return on investment (ROI) of $8.71

article thumbnail

Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.