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How to use LinkedIn as a Marketing Platform for Lead Generation

Valasys

Marketers should always personalize their approaches and must take care of how the personal data of buyers is stored and processed. Marketers can run ads on LinkedIn using Lead Gen Forms, or through the PPC campaigns. Video marketing can help marketers expand their reach on the platform. Use eBooks and Whitepapers.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Also our good friends at Infusionsoft , email and CRM folks that we use for all of our email stuff at Convince & Convert and at Social Pros. Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Rebecca : I think it’s a simple matter of marketing and effectiveness.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Email marketing. Content marketing. Search marketing (Paid Search). According to Chief Marketer’s – email marketing is the most effective channel for B2B lead generation. You can use this information to improve your pitch, build even more customized exchanges, and score conversions. Plus many more.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.)