The Blockchain Marketing Technology Landscape (2017)
chiefmartech
SEPTEMBER 26, 2017
He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. One Forrester analyst claims that publishers who remove middlemen can increase CPM from $1 to $5. Old-school focus groups and surveys are ineffective. 44 of value. Market Research.
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