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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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How to Use Social Media for Affiliate Marketing

Optinmonster

Affiliate marketing is a marketing strategy involving individuals (affiliates) promoting your business and referring potential customers in exchange for a commission. And as an added bonus, the pay-for-performance model makes affiliate marketing very cost-effective. Your ad type. Sales Process. Ads & Content.

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Giveaway Tool Showdown: 11 of the Best Online Giveaway Tools in 2023

Optinmonster

Online giveaways and contests can quickly boost your social media followers when you offer additional entries to your giveaway in exchange for follows. RafflePress RafflePress is a WordPress contest and giveaway plugin designed to simplify the process of creating and managing online giveaways and contests on your website.