DemandBase

MARCH 30, 2020

In the 1990’s brands started with direct buys on specific sites – the first banner ad was bought by AT&T on HotWired.com in October 1994. By the early 2000’s we were moving into the ad network world, later that decade saw the dawn of real-time bidding and programmatic. So what is the key takeaway here?

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

PathFactory

JULY 8, 2019

Ever caught yourself staring at the before & after picture in a cheap ad? Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: It’s not immediately clear what the webinar is about. How about you offer something in exchange? You’re among friends here. The problem.

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58

Digital B2B Marketing

APRIL 20, 2016

According to a 2015 survey from Demand Metric and Demandbase, 45% of B2B marketers are testing or have adopted account-based marketing and more than 75% of those plan to increase their use of ABM in the next year. But how do these solutions actually target ads to specific companies? Because we tell them!

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

DECEMBER 19, 2013

Through our connections to every major exchange, we evaluate billions of impressions across millions of sites every day to find the exact audience and inventory you need at a fraction of the cost you would otherwise pay.” You need a promotional unit on your homepage and other key pages with the same offer you are running in the banner.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100