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Troubleshooting your B2B marketing data problems

Biznology

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. And you can drop a cookie and retarget the visitor with text or banner ads later. Sign up for our emails here.

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Predictions for B2B digital marketing in 2013

Biznology

It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Jeremiah : Well, I think the first point you alluded to, the Facebook social ads, is where we started to see a lot of this merge. Rebecca : I think it’s a simple matter of marketing and effectiveness.