Ad Exchange Analytics Intent Signal Telemarketing 
Engagio
JUNE 2, 2020
This is where the power of predictive analytics comes in. Predictive analytics uses data paired with algorithms and machine learning to identify the likelihood of future outcomes based on historical data. Third-party intent data is data that you get from offsite destinations that you do not own.
DemandBase
JULY 21, 2020
Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. In this case, our desired outcome is a closed-won deal.
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