Webbiquity

FEBRUARY 21, 2011

And therefore reduce the e-mail overload by ad tech Email. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Noting that “B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

OCTOBER 27, 2010

Few marketers say that they can measure the impact of social activity on sales lead productivity&# reinforce the value of social media as more of a PR-like tool than a direct marketing channel. Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Using Editorial Calendars in B2B Content Marketing - Marketing Interactions , July 1, 2010 This post is due to a Twitter exchange that ended a bit badly because I misunderstood the person’s intentions.

Ning 40

Ning Paid Content Facebook Sales Management 40

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Leads are an obvious choice for many B2B marketers. Is it obscured by other ads?

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100