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“How I Work”: Eric, Martin, VP Account-Based Marketing at SAP @myfavemartin #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. It’s our honor to feature a new B2B sales, marketing or business leader every week with our own version of “How I Work” questions. Twitter for news, email for fire-drills. Get a cup of tea.

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Native Advertising: A Beginner’s Guide

FMG Suite

Native ads generate more engagement and drive more sales than traditional ads, and may be a great option to consider as a financial advisor. Native advertising doesn’t have to be an expensive, cumbersome process and there might be some great avenues right in your backyard. How to Get Started. You’re Willing to Invest.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. ENews Sign-Up. --> Magazine. Digital Magazines. -->. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. White Papers.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.” It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. “Mean Tweets” received more than 90,000 views.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.” It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. But what’s really exciting is that they aren’t stopping there.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Sales and Marketing Alignment Award. Winner: Hootsuite.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.