Ad brokers Lead Nurturing Leads Marketing Leads 
Smashmouth Marketing
NOVEMBER 16, 2008
Most marketers do not spend enough time looking at the investment they make at each phase of the funnel. They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? Is each investment adding the expected value (EV) at each stage?
Smashmouth Marketing
NOVEMBER 14, 2008
Most marketers do not spend enough time looking at the investment they make at each phase of the funnel. They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? Is each investment adding the expected value (EV) at each stage?
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Adobe Experience Cloud Blog
JUNE 25, 2012
To me, the greatest part of the event was hearing about how others were utilizing Marketo’s platform, particularly everyone’s unique use cases for marketing automation. Partners or brokers – Many companies sell through channels or brokers instead of selling directly to the consumer.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.
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