What Does the Subprime Mortgage Crisis Have to Do With B2B Marketing?
6sense
DECEMBER 8, 2021
It was a boon for mortgage brokers, bankers, and real estate agents. But given the exponential leaps we’ve seen in data and technology in the past several years, it’s time to rethink the MQL and what place, if any, it has in measuring marketing’s success, forecasting revenue, and making business decisions. They’re teams.
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