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From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards.

article thumbnail

From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards.