What Does the Subprime Mortgage Crisis Have to Do With B2B Marketing?
6sense
DECEMBER 8, 2021
It was a boon for mortgage brokers, bankers, and real estate agents. When I started in marketing, a robust campaign had eight to 10 touchpoints. In fact, Salesloft found that multiple touchpoints in a single day results in 2.9x No Cold Calls. Today you need multiples of that to get buyers to take notice.
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