What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. The nine largest U.S. Retail profit margins tend to be slim — in the 3% to 4% range.
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